Trained in BBA Marketing & Sales, I started my career in the lighting industry at Lighting Partner B.V. where I was responsible for the corporate marketing, PR and marketing communications of the Eyeleds product line. Through strong positioning, a global market approach, and successful strategy roll-out, the brand name Eyeleds became rapidly well known in lighting and interior design markets.
Short after the Lighting Science Group Corporation acquired Lighting Partner back in 2008, I decided to move to a new position as marketing and sales manager of Maas Hagoort Lampen B.V., a Dutch wholesale and lighting design company, where we implemented the ‘InStore Lighting Solutions’ concept at Benelux Retailers.
Early 2010, I got certified as Senior Marketing Professional (SMP) by the European Marketing Confederation and switched my carreer to Luxexcel Group B.V., where I initially started to gear up the marketing organisation and set up a market intelligence program for their novel optics 3D Printing Technology.
As from 2012, I served the company as Sales Manager for the European and the Middle-East market territory, in that role empowering the companies’ business development and effectively enabling the implementation of the brand new Printoptical Technology. As from 2015, I moved to the position of Head of Marketing & Sales, having the honor to lead our young and highly specialized global sales team, as well as guiding our international team of sales agents and reps.
After serving Luxexcel for seven years, I finally split paths to found my own consulting practice Luminous Concepts, from where I primarily offer my expertise and network to start-up and young growth companies active in the high tech and lighting fields in adopting and embedding additive fabrication into their company DNA.
In parallel, we’re busy with our new venture ‘Luximprint‘, a spin-out from Luxexcel that was founded early 2017, where we will open a unique edge for the global lighting and design community!
Expressions and comments on this site and blog are my own, they do not represent the opinions any of the firms I serve.